Sample Persuasive Message - 1105 Words

Sample Persuasive Message Judy Robertson COMM 470 May 23, 2011 Dr. Janice Carter-Steward Sample Persuasive Message In this paper the subject to identify is three behaviors inherent in e-tailing, explain how each medium enables e-commerce, and analyze each behavior using the communication process. The three behaviors to be discussed are independent variables, intervening variables, and dependent variables. Two types of independent variables are personal characteristics and environmental variables (Turban, King, McKay, Marshall, Lee, amp; Viehland, 2008). Personal characteristics refer to the demographic factors, internal individual factors, and behavioral characteristics (Turban, King, McKay, Marshall, Lee, amp; Viehland,†¦show more content†¦The buyers and sellers must trust the e-commerce’s computing environment and the infrastructure. If they do not feel comfortable or trust security of the infrastructure he or she will not buy the product he or she was looking to buy (Turban, King, McKay, Marshall, Lee, amp; Viehland, 2008). There are two ways to increase trust in e-commerce the following are: 1.) Affiliate with an objective third party. This builds trust by putting hypertext links on their website to other trusted reputable companies. 2.) Establish trustworthiness through these key elements integrity, competence, and security (Turban, King, McKay, Marshall, Lee, am p; Viehland, 2008). The organizational behaviors are similar, to individuals with a few differences, the individual is more the business-to-consumer where family and Internet communities can have an influence. The organizational is more the business-to-business concept where family and Internet communities have no influence on purchases (Turban, King, McKay, Marshall, Lee, amp; Viehland, 2008). Marketing and advertising processes for organizations are different. The traditional way to market goods was through trade shows, magazines, newspapers, and salespeople calling. With the digital world or e-commerce an organization could use online directory, matching, the marketing and advertising service of exchanges, co-branding or alliances, affiliate programs, online marketing, or e-communities (Turban, King, McKay, Marshall, Lee, amp;Show MoreRelatedSample Persuasive Message1623 Words   |  7 PagesSample Persuasive Message Your Name COMM 470 Instructore March 29, 2012 Sample Persuasive Message Most people have ventured onto the world wide web. Some enter the online world to check email from family members far away. Other people enjoy the web to watch videos on YouTube of babies doing the weirdest thing. Some log online for social media websites that let them know what their friends, family and celebrities are doing that day. Most people who have ventured online have shopped onRead MoreSample Persuasive Message1116 Words   |  5 PagesSample Persuasive Message Rodolfo G. Garcia Jr. COMM/470 August 22, 2011 Margarette Chavez Sample Persuasive Message E-tailing, short for electronic retailing is the sale of retail merchandise over the internet. There are many factors that beckon different behaviors in e-tailing ( Searchcio.com, 2011 ). It is the new wave of the world today. As technology steers our habits toward electronic commerce, it affects different behavioral aspects for both e-tailers and their customers. E-commerceRead MoreSample Persuasive Message1317 Words   |  6 PagesSample persuasive message COMM/470 Communicating In The Virtual Workplace Electronic commerce has become a part of everyday lives. Many retail choices available through the Internet, which can save time, effort, and provide a greater selection. Electronic retailers (e tailers) realize this has become an increasingly competitive environment. These retailers must not only find new customers but also retain the existing customers. As with any retail-company, business research isRead MorePersuasion Is The Act Of Changing Individuals1357 Words   |  6 Pagespersuasion attempts fail. This suggests that a persistent attempt to persuade can actually backfire, because the individual feels that the persuasive message is directly threatening their personal freedom. This threat to their personal freedom will often produce a defiant response which is called the boomerang effect. The individual reacts against the intended message and takes on a totally different attitude because they become irritated and their reaction is to go against the persuader , especially ifRead MoreImpact of Persuasive Advertisements on Consumer Buying Behavior Towards Health Related Products.1296 Words   |  6 Pages  Ã‚   | RESEARCH PROPOSAL FORMAT |   Ã‚  Ã‚   | Research Title: |    |   Impact of persuasive advertisements on consumer buying behavior towards health related products. | Introduction: |   Ã‚   | This thesis is about the study of consumer buying behavior towards health related product and their perceptions after watching advertisements and then make their decisions whether to purchase the product or not. This will help to find out the most important factors which can affect the buying behavior of the consumerRead MoreThe Potential Influences Of Attitude And Attitude Change1715 Words   |  7 Pagesenables this study to either prove or disprove whether individuals can be influenced by what they hear from a professional, or through word of mouth. According to Calder, Insko Yandall (1974), more arguments favouring a certain position are more persuasive than having less arguments. Although perhaps valid, this view cannot be extrapolated to this study, as it will aim to uncover new evidence using a different method (see method section) and the research is potentially out-dated. As previously mentionedRead More3 Inherited Behaviors Essay1581 Words   |  7 Pages In this discussion I will explain how each medium enables e-commerce. This essay will explain the analysis of each behavior using the communication process, which will explain the purpose, sender, receiver, message, environment, noise, technology, and feedback. At the end persuasive message focused on virtual audience will be developed and included in this essay. When a customer starts to search for a product or service on the Internet, there are many factors taken into consideration. In most casesRead MoreSample Message Essay1345 Words   |  6 PagesSample Persuasiv e Message COMM/470 Sample Persuasive Message The Internet has created many choices for consumers to shop within the privacy of their own home. The world of e-tailing has many competitors, striving to make a sale each and every time a consumer visits their website. In order to persuade the consumer to purchase a product, a business must effectively communicate the message about their product to the consumer. The primary purpose of a persuasive message is to have the receiverRead MoreA Research Study On Anti Smoking Campaign1494 Words   |  6 Pagesare in inducing higher levels of understanding and commitment to not smoking. Subjective quantitative data will be collected via self-reports. A Visual Analogue Scale (V.A.S.) will measure the audiences’ understanding of the message by asking â€Å"To what extent were the messages easy for you to understand?† wherein a point will be marked on a 100 millimetre (mm) scale ranging from 0, â€Å"not at all,† to 100, â€Å"a very great extent.† The numerical score will be determined through measuring the distance ofRead MorePersuasion Is The Process, And Motivation1322 Words   |  6 PagesPersuasive Speech â€Å"Persuasion is the process, and motivation is the compelling stimulus that encourages your audience to change their beliefs or behavior, to adopt your position, or to consider your arguments, (McLean, 2012)†. Persuasion is an act or process of presenting arguments to move, motivate, or change your audience,†. This involve observation of available means in a public speaking for persuasion, for remember persuading my husband to buy a car for my 40th birthday even that’s not he wants