THE GLOBAL CAR INDUSTRY Essay Example | Topics and Well Written Essays - 2500 words

THE GLOBAL CAR INDUSTRY - Essay Example A major change in the iron and steel industry will make great changes in the prices of cars. The market is greatly impacted by the reputation and quality of the product. A car company with good reputation that provides higher quality products and good after sales service will definitely capture more markets. But above all the primary factor that drives the industry is the usage of latest technology for the product as well as for production. This report studies clearly the competitive position of the car market. The report is based on Daimler Chrysler, one of the biggest car makers of the world. The company has its presence in almost all parts of the world either through production plants or through distribution channels. The company has many competitors which are equally potential and competitive to Daimler Chrysler. Therefore, the company is running through a highly competitive environment and is in a process of framing new strategies for its betterment. The report critically analyses the current position of the company as a car manufacturer. The current strategies of the company and its future plans are also referred in the report. The industry is highly influenced by the economic condition of the country. Daimler Chrysler was founded in the year 1998 by the merger of two old and giant company’s Daimler Benz of Germany and Chrysler Corporation of US. German based Daimler Benz has been in the industry since 1926. US based Chrysler Corporation was formed in the year 1925. Daimler Chrysler is one of the leading manufacturers and distributors of passenger cars and commercial vehicles in the world. â€Å"Today, the company is a leading supplier of premium passenger cars as well as the world‘s largest manufacturer of commercial vehicles† (Corporate Profile-overview. 2008). The company operates in the various sectors of automobiles through its various brands. The different brands of the company